B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- roi uplift for Brands shifting from performance-only to brand-plus-performance mix (2026)
Brands that moved from a performance-only strategy to a brand-plus-performance mix experienced an average ROI uplift of roughly 90%.
- Stated as an approximate/average figure from WARC-cited analysis
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WARC
Primary
Tier C
https://kyrossolution.com/blog/performance-vs-digital-marketing-for-jewellery-brands/ ↗
Source Article
Performance vs Digital Marketing - Best Fit for Your Jewellery Brands
Search “performance vs digital marketing for jewellery,” or ask an AI assistant the same thing, and you get a stack of articles that mostly repeat one idea: digital marketing builds your brand slowly, performance marketing drives sales fast, so pick the one that fits your goal. Tidy in theory. Close…
Original Research
WARC
· Original study ↗
Methodology
WARC-cited analysis referenced in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands shifting from performance-only to brand-plus-performance mix: 90% roi uplift. Source: WARC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/warc-brand-performance-roi-uplift
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<blockquote cite="https://lighthousedata.io/data/warc-brand-performance-roi-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- roi uplift for Brands shifting from performance-only to brand-plus-performance mix<br><small>Source: WARC (2026) · <a href="https://lighthousedata.io/data/warc-brand-performance-roi-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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