B
Evidence Grade B
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Recent
46%
46% -- market share for Location-based targeting (Programmatic DOOH) (2025)
Location-based targeting is projected to capture approximately 46.0% of the total programmatic DOOH platform market share by targeting type in 2025.
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Lighthouse Research Team
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Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Dimension Market Research
Primary
Tier B
https://dimensionmarketresearch.com/report/programmatic-dooh-platform-market/ ↗
Source Article
Programmatic DOOH Platform Market Size worth $47.9 Bn by 2034
Market Overview
The Global Programmatic DOOH Platform Market was valued at USD 9.1 billion in 2025 and is projected to reach USD 47.9 billion by 2034, growing at a CAGR of 20.3%, driven by rising adoption of automated out of home advertising, data driven media buying, location based targeting, and e…
Original Research
Dimension Market Research
· Original study ↗
Methodology
Market research segment estimate
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Location-based targeting (Programmatic DOOH): 46% market share. Source: Dimension Market Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/location-targeting-share-dooh-2025
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<blockquote cite="https://lighthousedata.io/data/location-targeting-share-dooh-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- market share for Location-based targeting (Programmatic DOOH)<br><small>Source: Dimension Market Research (2025) · <a href="https://lighthousedata.io/data/location-targeting-share-dooh-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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