B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- consumers valuing live person during purchase for consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
waterbearmarketing.com
Primary
Tier C
https://waterbearmarketing.com/how-to-utilize-online-chat-in-your-marketing-efforts/ ↗
Source Article
How to Utilize Online Chat in your Marketing Efforts
In today’s world, it seems like everyone wants immediate attention and answers to their questions. With the Internet making it possible for people to find things at the click of a button, if you are driving individuals to your company’s website and don’t offer a way for them to instantly interact wi…
Original Research
waterbearmarketing.com
· Original study ↗
Methodology
Cited statistic, original survey not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 50% | |
| 2025 (current) | 50% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 50% consumers valuing live person during purchase. Source: waterbearmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/live-person-purchasing-decision-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/live-person-purchasing-decision-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- consumers valuing live person during purchase for consumers<br><small>Source: waterbearmarketing.com (2025) · <a href="https://lighthousedata.io/data/live-person-purchasing-decision-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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