B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- consumers valuing live person during purchase for consumers (2021)
50% of consumers say that having a live person answer questions in the middle of a purchasing decision is one of the most important features a brand can offer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://waterbearmarketing.com/take-the-right-steps-in-2021-for-digital-transformation-of-your-busin… ↗
Source Article
Take the Right Steps in 2021 for Digital Transformation of your Business
Okay, so maybe you are behind the digital trend a little or you are completely off the mountain. Regardless, a new year is here and it’s your chance to take the right steps in 2021 for digital transformation of your business. The time is now to take your business into the digital sphere and to do so…
Original Research
Forbes
· Original study ↗
Methodology
Vendor blog citing Forbes
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 50% | |
| 2025 | 50% | 0% |
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 50% consumers valuing live person during purchase. Source: Forbes (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/live-person-during-purchase-importance
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<blockquote cite="https://lighthousedata.io/data/live-person-during-purchase-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- consumers valuing live person during purchase for consumers<br><small>Source: Forbes (2021) · <a href="https://lighthousedata.io/data/live-person-during-purchase-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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