B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35%
35% -- purchase rate increase for online shoppers using live chat (2024)
35% more people make an online purchase after using live chat.
- Original study not named
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
waterbearmarketing.com
Primary
Tier C
https://waterbearmarketing.com/does-having-chat-on-my-website-really-matter/ ↗
Source Article
Does Having Chat on my Website Really Matter?
If you are like us, you love a good chat! It’s hard to imagine a person who doesn’t like to share their random thoughts with others, then hear what they have to say about them, and have a real live conversation. When it comes to having an online chat feature on your website, while it may not be the …
Original Research
waterbearmarketing.com
· Original study ↗
Methodology
Cited as 'another study', original not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 35% | |
| 2025 | 35% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers using live chat: 35% purchase rate increase. Source: waterbearmarketing.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/live-chat-purchase-lift-35
HTML Embed
<blockquote cite="https://lighthousedata.io/data/live-chat-purchase-lift-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- purchase rate increase for online shoppers using live chat<br><small>Source: waterbearmarketing.com (2024) · <a href="https://lighthousedata.io/data/live-chat-purchase-lift-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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