B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- click through rate improvement for LinkedIn Matched Audiences (2017-04)
One marketer reported a 37% improvement in CTR using LinkedIn Matched Audiences during its six-month pilot program.
- Self-reported result by a single marketer from vendor sales collateral
- Pilot program results may not reflect broader general performance
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2017-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier C
https://didit.com/blog/linkedin-launches-custom-audience-product ↗
Source Article
LinkedIn launches Custom Audience product — Didit Blog
April 25, 2017: LinkedIn’s Custom Audience product, dubbed “Matched Audiences,” launched this week, just as the business-oriented network announced that it had hit the 500 million member mark.
Matched Audiences is a self-serve tool allowing marketers to leverage their existing contacts by using emai…
Original Research
LinkedIn
· Original study ↗
Methodology
Single marketer self-reported result from Matched Audiences pilot program (six months); anecdotal vendor collateral
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn Matched Audiences: 37% click through rate improvement. Source: LinkedIn (2017-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-matched-audiences-ctr-improvement-37
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-matched-audiences-ctr-improvement-37" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- click through rate improvement for LinkedIn Matched Audiences<br><small>Source: LinkedIn (2017-04) · <a href="https://lighthousedata.io/data/linkedin-matched-audiences-ctr-improvement-37" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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