B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- content share for LinkedIn posts (image and video) (2026)
Image and video posts make up nearly 75% of all published LinkedIn posts.
- Figure is described as 'nearly 75%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
673,658
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Metricool
Primary
Tier B
https://lifa.st/best-linkedin-post-formats ↗
Source Article
Best LinkedIn Post Formats 2026 (With Templates) | Lifast
Templates Included
The top-performing formats are the story post, the listicle, the contrarian take, the how-to, the case study, and the carousel. Each fits a different goal.
Fill-in-the-blank templates for all six formats are below, along with a comparison matrix and guidance on when to use each on…
Original Research
Metricool
· Original study ↗
Methodology
Metricool 2026 LinkedIn Study, 673,658 posts analyzed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn posts (image and video): 75% content share. Source: Metricool (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-image-video-content-share-2026
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<blockquote cite="https://lighthousedata.io/data/linkedin-image-video-content-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- content share for LinkedIn posts (image and video)<br><small>Source: Metricool (2026) · <a href="https://lighthousedata.io/data/linkedin-image-video-content-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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