B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
46%
46% -- content share for Australian E-commerce, Fashion, and Retail industries (October 2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
October 2023
Entity
Sample Size
642
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
smk.co
Primary
Tier A
https://smk.co/australian-and-nz-instagram-stats/ ↗
Source Article
Australian and NZ Instagram stats - [SMK] Social Media Knowledge
At Socialbakers, we studied 18,547 posts made by 642 branded Instagram pages from Australia and New Zealand in October to find the largest, fastest-growing, and most engaging profiles.
The results showed that Australian E-commerce, Fashion, and Retail industries dominate the top of the list.
They ar…
Original Research
smk.co
· Original study ↗
Methodology
Analysis of 18,547 posts from 642 branded Instagram pages.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Australian E-commerce, Fashion, and Retail industries: 46% content share. Source: smk.co (October 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australian-ecommerce-fashion-retail-content-share
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<blockquote cite="https://lighthousedata.io/data/australian-ecommerce-fashion-retail-content-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- content share for Australian E-commerce, Fashion, and Retail industries<br><small>Source: smk.co (October 2023) · <a href="https://lighthousedata.io/data/australian-ecommerce-fashion-retail-content-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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