B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2
2 -- content engagement multiple for LinkedIn employee-shared content (2022)
Content receives 2 times the engagement when shared/posted by employees compared to when posted by companies.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier B
https://pointroadgroup.com/3-things-companies-must-prioritize-on-linkedin/ ↗
Source Article
Published on February 10, 2022
A strong company presence on LinkedIn increases visibility and credibility, which are critical for attracting business and talent. Your LinkedIn Company page should help those looking for your products/services, expertise and employment opportunities to find you. Shari…
Original Research
LinkedIn
· Original study ↗
Methodology
According to LinkedIn
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn employee-shared content: 2 content engagement multiple. Source: LinkedIn (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-employee-content-engagement
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<blockquote cite="https://lighthousedata.io/data/linkedin-employee-content-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- content engagement multiple for LinkedIn employee-shared content<br><small>Source: LinkedIn (2022) · <a href="https://lighthousedata.io/data/linkedin-employee-content-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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