B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$36
$36 -- average cpm for LinkedIn (Q2 2026)
LinkedIn's benchmark average CPM across industries and geographies was $36.00 in Q2 2026.
- Varies based on audience, objective, and creative
- Higher for senior and executive audiences
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$36
Unit
Currency Usd
Data Vintage
Q2 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webtools.co
Primary
Tier B
https://webtools.co/articles/linkedin-advertising-costs-benchmarks ↗
Source Article
LinkedIn Advertising Costs: CPM, CPC, and ROI Benchmarks for 2026
LinkedIn is the most expensive major ad platform. That statement is simply true, and any guide that dances around it is wasting your time.
A $36.00 CPM is 4.6 times what you'd pay on Meta ($7.80) and 4 times what you'd pay on TikTok ($9.00). A $6.50 average CPC sounds manageable until you realise th…
Original Research
webtools.co
· Original study ↗
Methodology
Aggregated campaign data across industries and geographies; confirmed range $33-$40
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 | $23 | |
| 2026 | $36 | +56.5% |
| Q2 2026 (current) | $36 | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn: $36 average cpm. Source: webtools.co (Q2 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-cpm-2026
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<blockquote cite="https://lighthousedata.io/data/linkedin-cpm-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$36</strong> -- average cpm for LinkedIn<br><small>Source: webtools.co (Q2 2026) · <a href="https://lighthousedata.io/data/linkedin-cpm-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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