B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

5.4%

5.4% -- content engagement growth rate for LinkedIn audience (2020)

2020  · n=3,000  · Digital Business Lab

There is a 5.4% average monthly growth rate of content engagement by the audience on LinkedIn in Southeast Asia.

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Attribution: Digital Business Lab View source
Lighthouse Research Team
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Source verified Evidence graded
Value
5.4%
Unit
Percentage
Data Vintage
2020
Entity
LinkedIn audience
Sample Size
3,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Digital Business Lab Primary Tier A
https://digital-business-lab.com/2022/06/linkedin-advertising-insights-in-asia-2022/ ↗
Confidence: 57/100 Vintage: 2020 Channel: Deep Crawl
Source Article
2022 LinkedIn Advertising Trends in Asia
Previously, we discovered the overview of LinkedIn audience insight in the Southeast Asian market. In this article, you will learn more about the latest top LinkedIn advertising trends in Southeast Asia, and insights into the most optimal ad format for companies as a marketing tool. Through our case…
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Original Research
Digital Business Lab · Original study ↗

Engagement refers to likes, comments and shares.

Methodology documented
Industrymarketing
Plain Text
LinkedIn audience: 5.4% content engagement growth rate. Source: Digital Business Lab (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-content-engagement-growth
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<blockquote cite="https://lighthousedata.io/data/linkedin-content-engagement-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.4%</strong> -- content engagement growth rate for LinkedIn audience<br><small>Source: Digital Business Lab (2020) · <a href="https://lighthousedata.io/data/linkedin-content-engagement-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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