B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- content engagement growth rate for Facebook users (2012)
Worldwide content engagement on Facebook increased by 46% following the launch of Timeline.
- Based on a Simply Measured report from February 2012
- Compares content engagement since before the Timeline interface launch in late 2011
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.emarketer.com/Article/Twitter-Facebook-Grow-Media-Hubs/1009138 ↗
Source Article
Twitter, Facebook Grow as Media Hubs
Original Research
eMarketer
· Original study ↗
Methodology
Increase since before Timeline launch in late 2011 (Simply Measured report, Feb 2012)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook users: 46% content engagement growth rate. Source: eMarketer (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-timeline-engagement-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-timeline-engagement-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- content engagement growth rate for Facebook users<br><small>Source: eMarketer (2012) · <a href="https://lighthousedata.io/data/facebook-timeline-engagement-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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