B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

25%

25% -- market share for LinkedIn (2023)

2023  · digitalstats.onranko.com

LinkedIn holds a 25% share of the B2B digital ad market.

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Attribution: digitalstats.onranko.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
LinkedIn
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
digitalstats.onranko.com Primary Tier C
https://digitalstats.onranko.com/linkedin-ads-b2b-marketing-performance-metrics/ ↗
Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl
Source Article
LinkedIn Ads: B2B Marketing Performance Metrics
In-depth exploration of linkedin ads: b2b marketing performance metrics with latest statistics, trends, and insights. Usage Statistics - Active Users: As of October 2023, LinkedIn has over 900 million registered users, with approximately 310 million active monthly users. - Engagement Rates: B2B mark…
Original Research
digitalstats.onranko.com · Original study ↗

Share of B2B digital ad market

Methodology documented
IndustryB2B RegionGlobal RoleAll marketers Channelpaid_ads
Plain Text
LinkedIn: 25% market share. Source: digitalstats.onranko.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-b2b-digital-ad-share-25pct
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<blockquote cite="https://lighthousedata.io/data/linkedin-b2b-digital-ad-share-25pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- market share for LinkedIn<br><small>Source: digitalstats.onranko.com (2023) · <a href="https://lighthousedata.io/data/linkedin-b2b-digital-ad-share-25pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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