B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$23
$23 -- average cpm for LinkedIn (2026)
LinkedIn's average CPM is approximately $23 according to Digiday reporting.
- Approximate value (~$23)
- Originally reported by Digiday
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$23
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier C
https://firstascentdesign.com/linkedin-high-cpm-worth-it/ ↗
Source Article
Are LinkedIn Ads Worth It in 2026? | First Ascent Blog
LinkedIn’s head of ads measurement told Digiday something every marketer should probably print out and frame: “Clicks don’t pay the bills. Pipeline quality does.”
A Cost Per Mille (CPM) is the price an advertiser pays for 1000 impressions. Marketers tend to panic when they see LinkedIn’s average CPM…
Original Research
Digiday
· Original study ↗
Methodology
Average CPM as reported by Digiday, cited in agency blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn: $23 average cpm. Source: Digiday (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-average-cpm-2026
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<blockquote cite="https://lighthousedata.io/data/linkedin-average-cpm-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$23</strong> -- average cpm for LinkedIn<br><small>Source: Digiday (2026) · <a href="https://lighthousedata.io/data/linkedin-average-cpm-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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