B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- viewership decline rate for US linear TV news (adults 18-49) (2025)
Linear TV news viewership among adults 18-49 has dropped by more than 50% over the past decade.
- Drop is described as 'more than 50%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.leeabramsmediavisions.com/blog/beyond-the-digital-migration-medias-21st-century-ppportun… ↗
Source Article
Beyond the Digital Migration: Media’s 21st Century Opportunity — LEE ABRAMS
Beyond the Digital Migration: Media’s 21st Century Opportunity
The widening disconnect between traditional media formats and the new American mainstream represents one of the most significant challenges facing the industry today. Television news, radio, and newspapers—with limited exceptions—are agi…
Original Research
Nielsen
· Original study ↗
Methodology
Cited from Nielsen data; decline over past decade
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US linear TV news (adults 18-49): 50% viewership decline rate. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linear-tv-news-viewership-drop-18-49
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linear-tv-news-viewership-drop-18-49" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- viewership decline rate for US linear TV news (adults 18-49)<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/linear-tv-news-viewership-drop-18-49" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.