B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- viewership decline rate for CNN (2023)
CNN's full-day viewership ratings declined by 15% in 2023 compared to the previous year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
https://www.click2houston.com/business/2024/01/17/cnns-new-chief-says-the-network-needs-to-recapture… ↗
Source Article
CNN's new chief says the network needs to recapture the "swagger and innovation" of its youth
NEW YORK – CNN's new chief executive says the company needs to recapture the “swagger and innovation” of its early days — and that, he says, increasingly means embracing a future outside of television.
Mark Thompson, appointed CNN's chief executive last fall after stints at The New York Times and BB…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen ratings, year-over-year decline
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CNN: 15% viewership decline rate. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cnn-ratings-decline-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cnn-ratings-decline-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- viewership decline rate for CNN<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/cnn-ratings-decline-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.