B
Evidence Grade B
Verified
not independently verified
Safe to Cite
Recent
39%
39% -- cable viewership change for Cable TV (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
https://www.stateofstreaming.com/articles/streaming-tv-viewership-surpasses-cable-broadcast-2025 ↗
Source Article
Streaming TV viewership overtakes cable and broadcast for the first time: Nielsen
Streaming TV viewership overtakes cable and broadcast for the first time: Nielsen
For the first time, Americans are spending more time watching streaming services than broadcast and cable television combined, a historic tipping point for media consumption detailed in Nielsen’s May 2025 “The Gauge” r…
Original Research
Nielsen
· Original study ↗
Methodology
Decline in cable viewership since May 2021 per Nielsen
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 39% | |
| 2025-05 | 39% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cable TV: 39% cable viewership change. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cable-viewership-decline-2021-2025
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<blockquote cite="https://lighthousedata.io/data/cable-viewership-decline-2021-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- cable viewership change for Cable TV<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/cable-viewership-decline-2021-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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