B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

4% -- conversion rate increase for Lesse (indie skin-care brand) (2020)

Name: Conversion Rate Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2020 · Glossy

Lesse increased its conversion rate by 4% by incorporating DTC customer reviews into email marketing and social posts.

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Attribution: Glossy View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2020

Entity

Lesse (indie skin-care brand)

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Glossy Primary Tier C

https://www.glossy.co/beauty/are-online-reviews-the-way-to-unlock-product-discovery-digitally/ ↗

Confidence: 46/100 Vintage: 2020 Channel: Common Crawl

Source Article

Are online reviews the way to unlock product discovery digitally?

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influencermarketinghub.com https://influencermarketinghub.com/

2026-08-15

electroiq.com https://electroiq.com/

2026-08-15

Original Research

Glossy · Original study ↗

Segmentation

IndustryBeauty Company SizeSMB RegionUS Channelmulti-channel

Cite this stat

Plain Text

Lesse (indie skin-care brand): 4% conversion rate increase. Source: Glossy (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lessse_conversion_rate_increase

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<blockquote cite="https://lighthousedata.io/data/lessse_conversion_rate_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- conversion rate increase for Lesse (indie skin-care brand)<br><small>Source: Glossy (2020) · <a href="https://lighthousedata.io/data/lessse_conversion_rate_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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