B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
845,000,000
845,000,000 -- media impressions for Lenovo Evolve Small campaign (2022)
Lenovo's Evolve Small campaign generated over 845 million media impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
845,000,000
Unit
Count
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lenovo / The Drum B2B Awards entry
Primary
Tier B
https://www.b2bawards.com/live/en/page/nominations ↗
Source Article
The Drum Awards for B2B 2022 - Nominations
7
B2B Brand of the Year
Company
FCB New York
Client
Spotify Advertising
Summary
The business need was straightforward: drive interest in Spotify’s advertising. But the communications challenge was doing so in a way that would indelibly position Spotify Advertising’s brand and offering as a media inn…
Original Research
Lenovo / The Drum B2B Awards entry
· Original study ↗
Methodology
Campaign performance figures reported in The Drum B2B Awards 2022 nomination entry
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lenovo Evolve Small campaign: 845,000,000 media impressions. Source: Lenovo / The Drum B2B Awards entry (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lenovo-evolve-small-media-impressions-2022
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<blockquote cite="https://lighthousedata.io/data/lenovo-evolve-small-media-impressions-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>845,000,000</strong> -- media impressions for Lenovo Evolve Small campaign<br><small>Source: Lenovo / The Drum B2B Awards entry (2022) · <a href="https://lighthousedata.io/data/lenovo-evolve-small-media-impressions-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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