B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

28%

28% -- repurchase intent rate for leisure travelers (rental cars) (2010)

Name: Repurchase Intent Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-17

2010 · J.D. Power and Associates

In 2010, 28 percent of leisure car rental customers stated they 'definitely will' rent from the same rental car brand again.

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Attribution: J.D. Power and Associates View source

Lighthouse Research Team

Last verified: 2026-09-17 · How we verify data →

Source verified Evidence graded

Value

28%

Unit

Percentage

Data Vintage

2010

Entity

leisure travelers (rental cars)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

J.D. Power and Associates Primary Tier A

https://www.autorentalnews.com/articles/understanding-customer-satisfaction ↗

Confidence: 57/100 Vintage: 2010 Channel: Common Crawl

Source Article

Understanding Customer Satisfaction

Original Research

J.D. Power and Associates · Original study ↗

Methodology

J.D. Power 2010 study; 'definitely will' rent from same brand again; up 5 points from 2009

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

leisure travelers (rental cars): 28% repurchase intent rate. Source: J.D. Power and Associates (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/leisure-travelers-rent-again-2010

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<blockquote cite="https://lighthousedata.io/data/leisure-travelers-rent-again-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- repurchase intent rate for leisure travelers (rental cars)<br><small>Source: J.D. Power and Associates (2010) · <a href="https://lighthousedata.io/data/leisure-travelers-rent-again-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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