B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2,680,000
2,680,000 -- social media impressions for Leaning Tower of Dallas campaign (Instagram/Facebook/Twitter) (2020-02)
The Leaning Tower of Dallas campaign generated over 2.68 million combined impressions across Instagram, Facebook, and Twitter in 11 days.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2,680,000
Unit
Count
Data Vintage
2020-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
The Uptown Agency (RBA)
Primary
Tier B
https://www.theuptownagency.com/insights/case-study-leaning-tower-of-dallas- ↗
Source Article
Case Study: Leaning Tower of Dallas
Written By:
Shacoria Wilson
Shacoria Wilson is a Marketing Assistant at The Uptown Agency. She likes coffee, writing, and all things pink.
Jul 6 2020
Case Study: Leaning Tower of Dallas
De La Vega entrusted RBA ( acquired by The Uptown Agency in 2024) with the task of creating a strategy that would …
Original Research
The Uptown Agency (RBA)
· Original study ↗
Methodology
Agency case study; combined organic/paid impressions across three platforms over 11 days
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Leaning Tower of Dallas campaign (Instagram/Facebook/Twitter): 2,680,000 social media impressions. Source: The Uptown Agency (RBA) (2020-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/leaning-tower-dallas-combined-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/leaning-tower-dallas-combined-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,680,000</strong> -- social media impressions for Leaning Tower of Dallas campaign (Instagram/Facebook/Twitter)<br><small>Source: The Uptown Agency (RBA) (2020-02) · <a href="https://lighthousedata.io/data/leaning-tower-dallas-combined-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.