C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
2.9%
2.9% -- average website conversion rate for B2B websites (2026)
In B2B benchmark data from SalesHive, average website conversion rates sit around 2.9%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
SalesHive
Primary
Tier B
https://carlosalbamedia.co.uk/lead-generation-digital-marketing/ ↗
Source Article
Lead Generation Digital Marketing: A 2026 Playbook
If you've spent months running ads, publishing posts and sending emails, yet last month's qualified enquiries still feel impossible to trace, the problem usually isn't effort. It's the system.
That's the fault line in lead generation digital marketing for UK SMEs in 2026. Teams aren't short of activ…
Also cited by
Ascendly Marketing
https://ascendlymarketing.com/improve-website-conversions/
2026-09-06
Original Research
SalesHive
· Original study ↗
Methodology
SalesHive
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
B2B websites: 2.9% average website conversion rate. Source: SalesHive (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lead-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/lead-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.9%</strong> -- average website conversion rate for B2B websites<br><small>Source: SalesHive (2026) · <a href="https://lighthousedata.io/data/lead-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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