C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
2.35%
2.35% -- average website conversion rate for Websites across industries (2025)
The average website conversion rate across industries is 2.35%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
WordStream
Primary
Tier C
https://thescaleperformance.com/blog/conversion-rate-optimization-strategies ↗
Source Article
Conversion Rate Optimization: 7 Proven Strategies
Driving traffic to your website is only half the battle. If visitors aren’t converting, you’re lacking! That’s where you need CRO. Think about those searches in the initial phases of CRO:
“What is conversion rate optimization?”
“Conversion rate optimization for beginners”
“How to improve conversion …
Also cited by
SmithDigital
https://smithdigital.io/blog/cro-tips-tech-services
2026-09-16
Original Research
WordStream
· Original study ↗
Methodology
Cross-industry average cited via WordStream (Larry Kim); original publication date not stated in citing article; vintage inferred from citing blog's 2025-era citations.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Websites across industries: 2.35% average website conversion rate. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-website-conversion-rate-2-35
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<blockquote cite="https://lighthousedata.io/data/avg-website-conversion-rate-2-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.35%</strong> -- average website conversion rate for Websites across industries<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/avg-website-conversion-rate-2-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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