B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13.4%
13.4% -- email click through rate for Lazurit low abandoned-cart-value segment ($125-$215), revised email Option 3 (5% discount on orders from $250) (2025)
In Lazurit's email campaign test for customers with a low abandoned cart value ($125-$215), Option 3 (5% discount on orders from $250) of the first email achieved a click rate of 13.4%.
- Results are approximate from an A/A/B test conducted by Lazurit.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maestra
Primary
Tier B
https://maestra.io/blog/cases/lazurit/ ↗
Source Article
Lazurit Furniture Store: Increase in Revenue from the Abandoned Cart by 84%, Segmentation and A/A/B Testing
Lazurit Furniture Store: Increase in Revenue from the Abandoned Cart by 84%, Segmentation and A/A/B Testing
Lazurit Furniture Store: Increase in Revenue from the Abandoned Cart by 84%, Segmentation and A/A/B Testing
Challenges
Increase the revenue of an abandoned cart flow
Solutions
Segment customer…
Original Research
Maestra
· Original study ↗
Methodology
Email A/A/B test within segment; source uses decimal comma notation ('13,4%' = 13.4%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lazurit low abandoned-cart-value segment ($125-$215), revised email Option 3 (5% discount on orders from $250): 13.4% email click through rate. Source: Maestra (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lazurit-low-cart-email-ctr-5pct-discount-opt3
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<blockquote cite="https://lighthousedata.io/data/lazurit-low-cart-email-ctr-5pct-discount-opt3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.4%</strong> -- email click through rate for Lazurit low abandoned-cart-value segment ($125-$215), revised email Option 3 (5% discount on orders from $250)<br><small>Source: Maestra (2025) · <a href="https://lighthousedata.io/data/lazurit-low-cart-email-ctr-5pct-discount-opt3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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