B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15.6%
15.6% -- email click through rate for Lazurit high abandoned-cart-value segment ($1,900-$2,500), revised email Option 3 (2% discount) (2025)
In Lazurit's high abandoned-cart-value segment ($1,900–$2,500), the click rate for Option 3 (2% discount) of the first email was 15.6%.
- Values as printed in source match average cart value table exactly (potential duplication in original article)
- AAB test setup
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maestra
Primary
Tier B
https://maestra.io/blog/cases/lazurit/ ↗
Source Article
Lazurit Furniture Store: Increase in Revenue from the Abandoned Cart by 84%, Segmentation and A/A/B Testing
Lazurit Furniture Store: Increase in Revenue from the Abandoned Cart by 84%, Segmentation and A/A/B Testing
Lazurit Furniture Store: Increase in Revenue from the Abandoned Cart by 84%, Segmentation and A/A/B Testing
Challenges
Increase the revenue of an abandoned cart flow
Solutions
Segment customer…
Original Research
Maestra
· Original study ↗
Methodology
Values as printed in source; identical to the average-cart segment table, which may indicate a duplication error in the source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lazurit high abandoned-cart-value segment ($1,900-$2,500), revised email Option 3 (2% discount): 15.6% email click through rate. Source: Maestra (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lazurit-high-cart-email-ctr-2pct-discount-opt3
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lazurit-high-cart-email-ctr-2pct-discount-opt3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.6%</strong> -- email click through rate for Lazurit high abandoned-cart-value segment ($1,900-$2,500), revised email Option 3 (2% discount)<br><small>Source: Maestra (2025) · <a href="https://lighthousedata.io/data/lazurit-high-cart-email-ctr-2pct-discount-opt3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.