B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- landing page video conversion lift for Landing pages with video content (2018)
Placing a video on a landing page can increase conversions by 80%.
- Attributed to unnamed research cited by a speaker at the event
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adtrak (citing unnamed research)
Primary
Tier C
https://www.adtrak.co.uk/blog/digital-marketing-masterclass-google ↗
Source Article
A Digital Marketing Masterclass with Google
Original Research
Adtrak (citing unnamed research)
· Original study ↗
Methodology
Conversion uplift figure attributed to unnamed research; increase relative to landing pages without video
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Landing pages with video content: 80% landing page video conversion lift. Source: Adtrak (citing unnamed research) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/landing-page-video-conversion-lift-80
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<blockquote cite="https://lighthousedata.io/data/landing-page-video-conversion-lift-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- landing page video conversion lift for Landing pages with video content<br><small>Source: Adtrak (citing unnamed research) (2018) · <a href="https://lighthousedata.io/data/landing-page-video-conversion-lift-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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