B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- conversion rate lift with video for landing pages with video (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unbounce
Primary
Tier C
https://www.k3videoproduction.com/blog/why-small-business-needs-video-marketing/ ↗
Source Article
Why Every Small Business Needs Video Marketing for Growth
You’re a small business competing against bigger brands with larger budgets, bigger teams, and more resources.
Sounds like an uphill battle, right?
Here’s the thing though. Online, the playing field is far more level than most small business owners realize. And right now, video is the single most po…
Original Research
Unbounce
· Original study ↗
Methodology
Cited from Unbounce per blog text
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
landing pages with video: 80% conversion rate lift with video. Source: Unbounce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/landing-page-video-conversion-lift
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<blockquote cite="https://lighthousedata.io/data/landing-page-video-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- conversion rate lift with video for landing pages with video<br><small>Source: Unbounce (2026) · <a href="https://lighthousedata.io/data/landing-page-video-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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