C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
44%
44% -- response rate for Land Rover direct mail campaign (2023)
Jaguar Land Rover's targeted push-button direct mail campaign achieved a 44% response rate, generating over 2,000 test drive requests.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
2,000
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Sources (2)
Edit
Primary
Tier A
https://edit.co.uk/blog/dma-award-win-direct-mail/ ↗
Source Article
Land Rover's push button mailing booked new test drives
Background
Jaguar Land Rover was on a mission: to get tech-savvy but time-poor people behind the wheel of the new Range Rover Evoque.
The challenge was to get them to book a test drive – a pivotal moment in converting drivers into Evoque owners - but these people were bombarded by digital marketing …
Also cited by
2026-08-30
Original Research
Edit
· Original study ↗
Methodology
Response rate from a targeted mailing campaign.
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Land Rover direct mail campaign: 44% response rate. Source: Edit (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/land-rover-direct-mail-response-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/land-rover-direct-mail-response-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- response rate for Land Rover direct mail campaign<br><small>Source: Edit (2023) · <a href="https://lighthousedata.io/data/land-rover-direct-mail-response-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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