B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- click through rate growth for Korean e-commerce site (localized imagery) (2016)
Click-throughs on a global airline client's Korean website grew by 15% after homepage promotional content and imagery were culturally localized.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webbiquity.com
Primary
Tier C
https://webbiquity.com/social-media-marketing/fluency-of-culture-not-language-is-key-to-winning-big-… ↗
Source Article
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
Original Research
webbiquity.com
· Original study ↗
Methodology
Case study; checkouts rose nearly 45% after content tweaks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Korean e-commerce site (localized imagery): 15% click through rate growth. Source: webbiquity.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/korean-site-ctr-15-checkouts-45
HTML Embed
<blockquote cite="https://lighthousedata.io/data/korean-site-ctr-15-checkouts-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate growth for Korean e-commerce site (localized imagery)<br><small>Source: webbiquity.com (2016) · <a href="https://lighthousedata.io/data/korean-site-ctr-15-checkouts-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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