B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- retail sales share for Kombucha (2022)
Kombucha accounts for 86% of all retail sales in the non-alcoholic fermented drink market.
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Lighthouse Research Team
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Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hooleybrown.com
Primary
Tier C
https://www.hooleybrown.com/blog-post/fermented-food-a-consumer-trend-that-needs-precise-product-reg… ↗
Source Article
Fermented food: a consumer trend that needs precise product regulation
It’s hard to find a bigger recent food trend than fermentation. In Western Europe, fermented food and drink sales are increasing by 38% yearly, and the market will grow by 6.35% CAGR between now and 2027.
Fermentation isn’t a new process, and fermented products aren’t new to the food industry. So wh…
Original Research
hooleybrown.com
· Original study ↗
Methodology
Share of non-alcoholic fermented drink market retail sales
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kombucha: 86% retail sales share. Source: hooleybrown.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kombucha-retail-sales-share
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<blockquote cite="https://lighthousedata.io/data/kombucha-retail-sales-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- retail sales share for Kombucha<br><small>Source: hooleybrown.com (2022) · <a href="https://lighthousedata.io/data/kombucha-retail-sales-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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