B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- retail sales share for AI agents (2025)
According to Salesforce data, AI and agents drove 20% of all retail sales during the 2025 holiday shopping season.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Salesforce
Primary
Tier A
https://www.salesforce.com/news/stories/2025-holiday-shopping-data/ ↗
Source Article
The state of agentic storefronts: How AI agents guide shoppers on frictionless, full-funnel journeys
This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences. Artificial intelligence is the new entry point in e-commerce, as more shoppers rely on AI-powered summaries…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce data
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
AI agents: 20% retail sales share. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-agents-retail-sales-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-agents-retail-sales-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- retail sales share for AI agents<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/ai-agents-retail-sales-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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