B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- email revenue share for Pair of Thieves (2017)
42% of Pair of Thieves' revenue came from email marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (7)
Klaviyo
Primary
Tier A
https://mutesix.com/klaviyo-case-study-pair-of-thieves/ ↗
Source Article
Klaviyo Case Study - Pair of Thieves - Mutesix
Klaviyo just published a case study featuring MuteSix, highlighting our work for Pair of Thieves, where we helped extend their reach, acquire new buyers, and better retain existing customers using Facebook and email marketing.
Through a combination of strategies that optimized every part of the sale…
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Original Research
Klaviyo
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pair of Thieves: 42% email revenue share. Source: Klaviyo (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-pair-of-thieves-email-revenue-share
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<blockquote cite="https://lighthousedata.io/data/klaviyo-pair-of-thieves-email-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- email revenue share for Pair of Thieves<br><small>Source: Klaviyo (2017) · <a href="https://lighthousedata.io/data/klaviyo-pair-of-thieves-email-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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