B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- email click rate uplift for Ecommerce emails using dynamic content (Klaviyo) (2025)
According to a 2025 Klaviyo report, dynamic content in ecommerce emails boosts clicks by 14%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://ecommerceboost.io/uncategorized/how-to-create-email-templates/ ↗
Source Article
How to Create Email Templates That Convert for Ecommerce
You're probably in one of two situations right now. Either your brand has a handful of email templates that looked fine when they were built, but they now feel rigid, repetitive, and hard to adapt across welcome, cart recovery, post-purchase, and win-back flows. Or you've got no real system at all, …
Original Research
Klaviyo
· Original study ↗
Methodology
Cited by ecommerceboost.io from a 2025 Klaviyo report on ecommerce email dynamic content; original report not linked.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce emails using dynamic content (Klaviyo): 14% email click rate uplift. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-dynamic-content-click-rate-uplift-2025
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<blockquote cite="https://lighthousedata.io/data/klaviyo-dynamic-content-click-rate-uplift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- email click rate uplift for Ecommerce emails using dynamic content (Klaviyo)<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/klaviyo-dynamic-content-click-rate-uplift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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