B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- email click rate uplift for Fantasy Life (Facebook-acquired readers vs TikTok-acquired readers) (2022)
In 2022, Fantasy Life subscribers acquired via Facebook had a 10% higher click rate than those acquired via TikTok.
- Unspecified whether this is a relative difference or percentage points difference
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fantasy Life
Primary
Tier B
https://inboxcollective.com/how-fantasy-life-ottawa-lookout-payload-used-beehiiv-to-grow-strategical… ↗
Source Article
How Three Successful Newsletters Used Beehiiv to Grow Strategically | Inbox Collective
| This case study is presented thanks to beehiiv, an all-in-one newsletter suite built by ex-Morning Brew engineers. It comes with built-in growth tools, customizable templates, and best-in-class analytics that actually move the needle — all in an easy-to-use interface. If you want to start a newsle…
Original Research
Fantasy Life
· Original study ↗
Methodology
Relative comparison from 2022 paid acquisition tests: Facebook-sourced readers' click rate was 10% higher than TikTok-sourced readers'; absolute rates per channel not disclosed, and whether difference is relative or percentage points is not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fantasy Life (Facebook-acquired readers vs TikTok-acquired readers): 10% email click rate uplift. Source: Fantasy Life (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fantasy-life-facebook-click-uplift-2022
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<blockquote cite="https://lighthousedata.io/data/fantasy-life-facebook-click-uplift-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- email click rate uplift for Fantasy Life (Facebook-acquired readers vs TikTok-acquired readers)<br><small>Source: Fantasy Life (2022) · <a href="https://lighthousedata.io/data/fantasy-life-facebook-click-uplift-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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