B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
6.25%
6.25% -- email click through rate for Abandoned cart emails of average Klaviyo users (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.25%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (3)
Klaviyo
Primary
Tier C
https://www.trymaverick.com/ecommerce-use-case-email-templates/abandoned-cart-email-examples-for-eco… ↗
Source Article
Abandoned Cart Email Examples For Ecommerce Brands
Hold on to your hats, folks, because this statistic might just knock your socks off: a whopping 70% of online shopping carts are abandoned. That's right, nearly 7 out of 10 shoppers fill their virtual baskets with goodies, only to leave them stranded at the checkout like a forgotten grocery list. Ta…
Also cited by
Maverick (trymaverick.com)
https://www.trymaverick.com/ecommerce-use-case-email-templates/abandoned-cart-em…
2026-09-06
Maverick (trymaverick.com)
https://www.trymaverick.com/ecommerce-use-case-email-templates/abandoned-cart-em…
2026-09-06
Original Research
Klaviyo
· Original study ↗
Methodology
Cited secondhand as the benchmark for 'average Klaviyo user'; original Klaviyo benchmark publication not identified in the article. Vintage approximated (article undated).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Abandoned cart emails of average Klaviyo users: 6.25% email click through rate. Source: Klaviyo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-abandoned-cart-email-click-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/klaviyo-abandoned-cart-email-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.25%</strong> -- email click through rate for Abandoned cart emails of average Klaviyo users<br><small>Source: Klaviyo (2024) · <a href="https://lighthousedata.io/data/klaviyo-abandoned-cart-email-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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