B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35%
35% -- new customer share for Klarstein (Performance Max) (2024)
Klarstein's baseline proportion of new customers prior to the Performance Max campaign optimization for its new air fryer was 35%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2024
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://insights.topkee.com.sg/dynamic/google-ads-ai-roi-strategies ↗
Source Article
Learn how brands can use Google Ads strategies to improve their ROI | Topkee
Singapore
In September 2024, Brendon Kraham, Vice President of Global Advertising Solutions at Google, delivered a striking speech at the DMEXCO exhibition in Cologne, Germany, with the theme of "Best Artificial Intelligence, Best ROI". This speech not only revealed how AI technology reshaped the di…
Original Research
Google
· Original study ↗
Methodology
Google case study cited in article; baseline 35%
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
Channelpaid_ads
Cite this stat
Plain Text
Klarstein (Performance Max): 35% new customer share. Source: Google (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klarstein-new-customer-share-35-to-52
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<blockquote cite="https://lighthousedata.io/data/klarstein-new-customer-share-35-to-52" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- new customer share for Klarstein (Performance Max)<br><small>Source: Google (2024) · <a href="https://lighthousedata.io/data/klarstein-new-customer-share-35-to-52" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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