B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- new customer share for Ford Mustang Mach-E (2021)
70% of Ford Mustang Mach-E buyers to date are new customers to Ford.
- Data represents cumulative buyers to date at the time of the announcement
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ford Motor Company
Primary
Tier A
https://digitalmedianet.com/superior-value-from-evs-commercial-business-connected-services-is-strate… ↗
Source Article
Superior Value From EVs, Commercial Business, Connected Services Is Strategic Focus of Today’s ‘Delivering Ford+’ Capital Markets Day
Superior Value From EVs, Commercial Business, Connected Services Is Strategic Focus of Today’s ‘Delivering Ford+’ Capital Markets Day
- Company to detail priority areas of Ford+ plan for growth and value creation based on ‘always-on’ customer relationships and leadership in electric vehicles, connec…
Original Research
Ford Motor Company
· Original study ↗
Methodology
Company announcement at Ford Capital Markets Day; cumulative buyer data to date
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ford Mustang Mach-E: 70% new customer share. Source: Ford Motor Company (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mustang-mach-e-new-buyers-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mustang-mach-e-new-buyers-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- new customer share for Ford Mustang Mach-E<br><small>Source: Ford Motor Company (2021) · <a href="https://lighthousedata.io/data/mustang-mach-e-new-buyers-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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