C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
4.85%
4.85% -- engagement rate for Kiwi.com TikTok UGC (2024)
Kiwi.com achieved an average engagement rate of 4.85% on TikTok UGC generated from its World Travel Hackers campaign and ambassador program.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.85%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
LoudCrowd / Kiwi.com
Primary
Tier A
https://loudcrowd.com/case-studies/kiwi-influencer-marketing-case-study/ ↗
Source Article
Kiwi.com’s €10K Ultimate Summer Job: How a Massive Opportunity Recruited Thousands of Creators
Kiwi.com’s €10K Ultimate Summer Job: How a Massive Opportunity Recruited Thousands of Creators
Learn how Kiwi.com recruited over 18K influencers into its new ambassador program through a fun, strategic summer job and giveaway
18K
influencer applicants
460%
increase in UGC on Instagram
3K%
increase i…
Also cited by
2026-09-26
Original Research
LoudCrowd / Kiwi.com
· Original study ↗
Methodology
Company case study; average engagement rate on TikTok UGC
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Kiwi.com TikTok UGC: 4.85% engagement rate. Source: LoudCrowd / Kiwi.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kiwi-tiktok-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/kiwi-tiktok-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.85%</strong> -- engagement rate for Kiwi.com TikTok UGC<br><small>Source: LoudCrowd / Kiwi.com (2024) · <a href="https://lighthousedata.io/data/kiwi-tiktok-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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