B Evidence Grade B Graded under review Safe to Cite Recent

45%

45% -- click through rate lift for URLs containing target keyword terms (2025)

Name: Click Through Rate Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · Backlinko

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Attribution: Backlinko View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2025

Entity

URLs containing target keyword terms

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Backlinko Primary Tier C

https://planleft.com/blog/content-strategy-blogs-top-google-positions/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Wayback

Source Article

Content Strategy - Blogs Appear in Top Google Positions

Securing top positions on Google’s search results is more than a vanity metric. It is a strategic necessity for your brands’ success. Recent studies reveal that blogs are not just surviving but thriving, often occupying the top 5 positions in Google searches. This data underscores the power of well-…

Original Research

Backlinko · Original study ↗

Methodology

Likely from Backlinko Google CTR study; not explicitly attributed

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleSEO Specialist Channelsearch

Cite this stat

Plain Text

URLs containing target keyword terms: 45% click through rate lift. Source: Backlinko (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/keyword-matching-urls-45-percent-higher-ctr

HTML Embed

<blockquote cite="https://lighthousedata.io/data/keyword-matching-urls-45-percent-higher-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- click through rate lift for URLs containing target keyword terms<br><small>Source: Backlinko (2025) · <a href="https://lighthousedata.io/data/keyword-matching-urls-45-percent-higher-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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