B
Evidence Grade B
Graded
under review
Safe to Cite
Current
191,000
191,000 -- game plays for KDD connected packaging campaign (2026)
KDD's connected packaging campaign resulted in games being played more than 191,000 times in three months.
- The source specifies 'more than 191,000 times'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
191,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appetite Creative
Primary
Tier B
https://appetitecreative.com/connected-packaging-has-emerged-as-a-powerful-tool-in-the-era-of-digita… ↗
Source Article
5 Examples of Connected Packaging
Original Research
Appetite Creative
· Original study ↗
Methodology
Campaign case study, three-month period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
KDD connected packaging campaign: 191,000 game plays. Source: Appetite Creative (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kdd-games-played-191000
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<blockquote cite="https://lighthousedata.io/data/kdd-games-played-191000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>191,000</strong> -- game plays for KDD connected packaging campaign<br><small>Source: Appetite Creative (2026) · <a href="https://lighthousedata.io/data/kdd-games-played-191000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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