B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

45,897

45,897 -- game plays for Emmi Oat & Milk Drink and Balance Drink launch campaign (2020)

Name: Game Plays Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2020 · Appetite Creative

Interactive games were played 45,897 times during the four-month digital promotional campaign for Emmi's Oat & Milk Drink and Balance Drink launch.

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Attribution: Appetite Creative View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

45,897

Unit

Count

Data Vintage

2020

Entity

Emmi Oat & Milk Drink and Balance Drink launch campaign

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Appetite Creative Primary Tier B

https://appetitecreative.com/appetite-creative-transforms-tetra-pak-cartons-into-digital-engagement-… ↗

Confidence: 53/100 Vintage: 2020 Channel: Common Crawl

Source Article

Appetite Creative transforms Tetra Pak cartons into digital engagement tools for Emmi’s health campaign

Original Research

Appetite Creative · Original study ↗

Methodology

Company-reported campaign data, Sept 2020 launch, four-month campaign

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Emmi Oat & Milk Drink and Balance Drink launch campaign: 45,897 game plays. Source: Appetite Creative (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emmi-oat-balance-games-45897

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<blockquote cite="https://lighthousedata.io/data/emmi-oat-balance-games-45897" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45,897</strong> -- game plays for Emmi Oat & Milk Drink and Balance Drink launch campaign<br><small>Source: Appetite Creative (2020) · <a href="https://lighthousedata.io/data/emmi-oat-balance-games-45897" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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