B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
500,000,000
500,000,000 -- media impressions for Kaspersky Find Your Tribe campaign (2020)
The Kaspersky Find Your Tribe campaign generated 500 million media impressions in 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
500,000,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kaspersky / Berkeley Communications
Primary
Tier B
https://www.berkeleypr.com/how-kaspersky-used-the-six-step-storytelling-formula-to-combat-loneliness… ↗
Source Article
How Kaspersky used the six-step storytelling formula to combat loneliness - Berkeley Communications
Blog
How Kaspersky used the six-step storytelling formula to combat loneliness
At Kaspersky, we’ve worked for years with Berkeley to develop our PR campaigns using their storytelling model. And we keep coming back to that approach because it works. Storytelling gives us a way to convey our messages …
Original Research
Kaspersky / Berkeley Communications
· Original study ↗
Methodology
PR campaign results reported by Kaspersky (Berkeley Communications blog)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kaspersky Find Your Tribe campaign: 500,000,000 media impressions. Source: Kaspersky / Berkeley Communications (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kaspersky-find-your-tribe-media-impressions-2020
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<blockquote cite="https://lighthousedata.io/data/kaspersky-find-your-tribe-media-impressions-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>500,000,000</strong> -- media impressions for Kaspersky Find Your Tribe campaign<br><small>Source: Kaspersky / Berkeley Communications (2020) · <a href="https://lighthousedata.io/data/kaspersky-find-your-tribe-media-impressions-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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