B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- engagement increase rate for Brands tailoring marketing to local cultures (2025)
Brands that tailor their marketing to local cultures see a 20% increase in engagement according to a 2025 Kantar study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier C
https://applaunchpartners.com/scale-social-media-campaigns-avoid-marketing-chaos/ ↗
Source Article
Scale Social Media Campaigns: Avoid Marketing Chaos
Original Research
Kantar
· Original study ↗
Methodology
Cited as a 2025 Kantar study; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands tailoring marketing to local cultures: 20% engagement increase rate. Source: Kantar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kantar-localized-marketing-engagement-2025
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<blockquote cite="https://lighthousedata.io/data/kantar-localized-marketing-engagement-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- engagement increase rate for Brands tailoring marketing to local cultures<br><small>Source: Kantar (2025) · <a href="https://lighthousedata.io/data/kantar-localized-marketing-engagement-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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