B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- engagement increase rate for Companies using cross-media strategies (2025)
Companies that utilize cross-media strategies experience a 24% increase in engagement.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ClickPatrol
Primary
Tier C
https://clickpatrol.com/cross-media-strategy-in-2025-how-to-align-your/ ↗
Source Article
Cross-media Strategy In 2025: How To Align Your Campaigns For Maximum ROI - ClickPatrol™
Cross-media strategy in 2025: How to align your campaigns for maximum ROI
Abisola Tanzako | May 08, 2025
Table of Contents
- Cross-media marketing explained: Benefits, use cases, and tools
- Why cross-media marketing matters
- Key components of a cross-media strategy
- Top tools for cross-media camp…
Original Research
ClickPatrol
· Original study ↗
Methodology
Cited by ClickPatrol blog without named original study
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Companies using cross-media strategies: 24% engagement increase rate. Source: ClickPatrol (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cross-media-engagement-increase-2025
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<blockquote cite="https://lighthousedata.io/data/cross-media-engagement-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- engagement increase rate for Companies using cross-media strategies<br><small>Source: ClickPatrol (2025) · <a href="https://lighthousedata.io/data/cross-media-engagement-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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