B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$42
$42 -- cpm for IT Services & B2B SaaS (Meta) (Q1 2026)
The median Meta CPM for IT Services & B2B SaaS was $42–$55 in Q1 2026.
- Reported as a range ($42–$55)
- Global average; US-only CPMs trend 30–50% higher
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$42
Unit
Currency Usd
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdAmigo.ai
Primary
Tier B
https://rule1.ai/articles/cpm-formula ↗
Source Article
The CPM formula: how to calculate cost per thousand impressions | rule1
Check out our AI Agent.Learn more
The CPM formula: how to calculate cost per thousand impressions
CPM = (Ad Spend / Impressions) x 1,000. Learn the CPM formula with examples, platform benchmarks, industry data, and tactics to lower your cost per mille.
CPM = (Ad Spend / Impressions) x 1,000. That is…
Original Research
AdAmigo.ai
· Original study ↗
Methodology
Range $42-$55; midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IT Services & B2B SaaS (Meta): $42 cpm. Source: AdAmigo.ai (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/it-saas-cpm-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/it-saas-cpm-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$42</strong> -- cpm for IT Services & B2B SaaS (Meta)<br><small>Source: AdAmigo.ai (Q1 2026) · <a href="https://lighthousedata.io/data/it-saas-cpm-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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