B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
98%
98% -- repurchase intent rate for Apple iPhone users (2009)
98% of iPhone users in a Consumer Reports survey stated they would buy the phone again.
- Cited secondhand in a blog post without specific sample size or detailed methodology.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Consumer Reports
Primary
Tier C
https://trenchview.wordpress.com/2010/06/29/atts-secret-weapon-social-media/ ↗
Source Article
AT&T’s secret weapon: social media
AT&T doesn’t have the greatest reputation. A survey conducted at the end of 2009 by Consumer Reports had it at the very bottom of the list for customer satisfaction. This is not to say that the company is doing poorly. In fact, it continues to add customers due to the prolific success of the iPhone.…
Original Research
Consumer Reports
· Original study ↗
Methodology
Consumer Reports survey of iPhone users on likelihood of buying the phone again; cited secondhand in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple iPhone users: 98% repurchase intent rate. Source: Consumer Reports (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iphone-repurchase-intent-2009
HTML Embed
<blockquote cite="https://lighthousedata.io/data/iphone-repurchase-intent-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- repurchase intent rate for Apple iPhone users<br><small>Source: Consumer Reports (2009) · <a href="https://lighthousedata.io/data/iphone-repurchase-intent-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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