B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- voice assistant usage rate for iPhone owners (Q4 2015)
As of Q4 2015, almost 52% of iPhone owners had engaged with Siri.
- Source states 'almost 52 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
Q4 2015
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parks Associates
Primary
Tier B
https://blog.housewares.org/2018/05/10/continued-innovation-crucial-to-smart-home-device-adoption/ ↗
Source Article
Continued Innovation Crucial to Smart Home Device Adoption - International Housewares Association
By Brad Russell
Continued innovation and messaging are crucial for smart safety and security device manufacturers that want to capitalize on new opportunities in the emerging Internet of Things.
Early adopters of smart devices are often drawn to the innovative design and technological gadgetry. Howe…
Original Research
Parks Associates
· Original study ↗
Methodology
Cited in IHA blog post by Brad Russell (Parks Associates analyst); original survey likely Parks Associates consumer research
Methodology documented
Segmentation
IndustryRetail
RegionNorth America
Channelcontent
Cite this stat
Plain Text
iPhone owners: 52% voice assistant usage rate. Source: Parks Associates (Q4 2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iphone-owners-siri-usage-q4-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/iphone-owners-siri-usage-q4-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- voice assistant usage rate for iPhone owners<br><small>Source: Parks Associates (Q4 2015) · <a href="https://lighthousedata.io/data/iphone-owners-siri-usage-q4-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.