B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- voice assistant usage rate for US consumers (2018)
64% of US consumers used smartphone voice assistants according to a Deloitte survey.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier A
https://bd2.co.uk/insights/econsultancys-2019-digital-trends/ ↗
Source Article
econsultancy's 2019 digital trends
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte mobile consumer survey; up from 53% in 2017
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 64% voice assistant usage rate. Source: Deloitte (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deloitte-us-voice-assistant-usage-2018
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<blockquote cite="https://lighthousedata.io/data/deloitte-us-voice-assistant-usage-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- voice assistant usage rate for US consumers<br><small>Source: Deloitte (2018) · <a href="https://lighthousedata.io/data/deloitte-us-voice-assistant-usage-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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