B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- tracking opt out rate for iOS users in the US (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
stape.io
Primary
Tier C
https://stape.io/blog/how-to-prepare-your-facebook-campaigns-for-the-ios-14-privacy-update ↗
Source Article
How To Prepare Your Facebook Campaigns for the iOS 14 Privacy Update
Original Research
stape.io
· Original study ↗
Methodology
Article cites unnamed studies ('Studies suggest that around 90% of iOS users in the US opted out of tracking'); context is the iOS 14 App Tracking Transparency rollout. No date given in article, so collection year (2026) used as data_vintage. Source reports the figure as approximate.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iOS users in the US: 90% tracking opt out rate. Source: stape.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-us-users-tracking-opt-out-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios-us-users-tracking-opt-out-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- tracking opt out rate for iOS users in the US<br><small>Source: stape.io (2026) · <a href="https://lighthousedata.io/data/ios-us-users-tracking-opt-out-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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