B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- tracking opt out rate for Apple App Tracking Transparency users (2025)
76% of users opted out of tracking under Apple's App Tracking Transparency feature.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
martechasia.net
Primary
Tier C
https://martechasia.net/newsletter/the-2025-digital-ad-venture-3-key-trends-to-navigate/ ↗
Source Article
The 2025 digital ad-venture: 3 key trends to navigate | MartechAsia
2025 isn’t just another year for digital advertising — it’s shaping up to be a defining chapter in how brands connect with their audiences.
The APAC region, already a powerhouse, is on track to hit a projected net revenue of US$290 billion by 2029, cementing its role as a global leader. And as digit…
Original Research
martechasia.net
· Original study ↗
Methodology
Cited by article; original measurement not attributed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple App Tracking Transparency users: 76% tracking opt out rate. Source: martechasia.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-att-opt-out-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-att-opt-out-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- tracking opt out rate for Apple App Tracking Transparency users<br><small>Source: martechasia.net (2025) · <a href="https://lighthousedata.io/data/apple-att-opt-out-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.